Here is the Introduction to Marketing video.
Important Links
Marketing Intelligence: Go to this website and subscribe to their weekly newsletter.
This is a very cool brand that offers health foods.
Food News: Subscribe to the newsletter and register on the website to keep up with the latest in the food industry in SA
Resources
CV - Dylan Cromhout - Feb 2011
NOTE: When you send your CV, in the email, include a passionate and enthusiastic motivation as to why you are the best person for the job, how you will add value to the business, and what your aspirations are for life. (Make sure that is is nicely spaced, that there are no grammatical errors, and that it is well written - you can send it to me first to check if you like :)
Visual Merchandising Notes
Semester Outline
Chapter 1 - Introduction [FCA]
Chapter 2 - The History of Visual Merchandising
Chapter 3 - Retail Store Design: Branding, Image, & Exterior Apeal
Chapter 4 - Retail Store Design: Layout and Space Planning
Chapter 5 - Retail Store Design: Process and Architecture
Chapter 6 - Retail Store Display: Windows
Chapter 7 - In-Store Visual Merchandising
Chapter 8 - Product Handling
Chapter 9 - In-Store Displays
Chapter 10 - Online Visual Merchandising
Online VM - Examples & Resources
Yappie Chef
Pick n Pay
Scooters Pizza
Project Rubric
VM Hanbook Project Rubric
VM for Food Workbook
VM for food Workbook
Public Relations Notes
Semester Outline
Chapter 1 - Introduction to PR
Chapter 2 - Theories and Levels of Communication
Chapter 3 - Listening & Corporate Listening
Chapter 4 - Writing for Electronic Media
Chapter 5 - Blogging (Debbie Weil: 7 Tips)
Chapter 6 - Writing Business Documents
Chapter 7 - Public Relations and Research
Chapter 8 - Planning and Managing a Communications Programme (PR Plan)
Chapter 9 - Public Relations Press Kit
Links to Examples
Bubba Gump
R'Yves
Soyka
Pickwick & Frolic
Rawchef
Wildflower
Chapter 10 - Restaurant PR Planning (Ideas)
Project Rubric
PR Campaign Project Rubric
Market Manage 
The comment by Peter Drucker, “the aim of marketing is to make selling unnecessary”, is a brilliant explanation of what marketing is. Marketing is all about researching and understanding the ever changing needs and demands of your customers. Marketing is offering an affordable solution to these needs (whilst generation a profit) which will attract and satisfy your customers so that the product or service will ultimately sell itself.
Lee. Very good. I like that you picked up Peter Drucker’s statement. It truly is the essence of marketing. Could you give me an example of how a product can “sell itself?”
The most obvious aim of marketing would be to sell and promote either a product you’re trying to sell or a service you want to render. Before starting the marketing process, the first step would be to know your customers needs and expectations. With this bit of info, selling your product would be a breeze (a great success).
Absolutely Callan. Once you understand what you customer’s actually want, with just a little bit of research (often just a simple conversation) you will find that your business will actually be in a better position to serve client needs. Could you give me and example of how a corner cafe could get a better understanding of its customer’s needs?
from my understanding, i think marketing concentrates on its market i.e. the group of people and also what the product or service offers rather than the product itself. marketing tries to create benefits for the target market by researching and showing what a product abd brand can do for them.
I like that you have picked up that the benefits are what is important, not the product itself. Well done. Can you think of an example to illustrate the difference between a product and the benefits of using it?
Usually confused to selling, but it involves more of a thinking process which means its more of a lon term process rather than selling. Marketing assits in meeting the objectives of a certain operation thus producing a profit and at the same time meeting the demaands of the consumer in offering them value for money. All marketing services revolve around CVP.
Very good. We should not confuse marketing with selling. And yes, marketing is more long-term oriented. It thinks of long-term profitable customer relationships rather than short term profits. Why do you say that all marketing services revolve around the CVP?
Lwando
July27,2011 at18:54
Marketing is the process and strategy that is powerful and successfull when you promoting a product to the consumers,take into account the demands and expectations of consumers.
Lwando. Thanks for your comment. Yes, you are right, but can you tell me why it is very important to take the demands and expectations of the consumer into consideration?
My understanding is that marketing is usually confused by the term as selling but it is not. it is focus on the customer. what the customer wants and needs. above all its more about the consumer. building a relationship with consumer. Finding out what they want and then by their feedback you producea product. its about satisfying the customer needs
Very good Deidre. It is definitely all about the customer’s needs. How would you go about getting feedback from customers if you managed marketing for a local restaurant?
for me, marketing, in many ways is used basically to focus on the customer. marketing is not selling. is rather keeping the customer happy at all times( to focus on the customer).marketing therefore is a tool or rather a process which is mostly to determine what products or services may be interesting to the customer. they focus on the specific needs needs and wants of the customer in order to satisfy the customer. with good marketing, a product will be well sold.
Anchan. Good, marketing is definitely not selling. Instead it is focusing on the customer. Tell me, how can a local butcher focus on the needs of the customer more and ensure they stay happy?
This clarifies the idea that most people have of marketing that it is selling a product or service. Marketing actually focuses on the customers wants and needs, understands what basic wants and needs the customer has, providing them with a product or service to satisfy that want or need and communicating to them that the service or product is available to them. This is essential to ensure your business is a success. Marketing should be about making the customer seek you out for whatever you have to offer instead of you having to try to sell it to them. Also the market has changed from being a physical place of buying and selling and now refers to different groups of customers that are buyers. These customers are a crucial part of any business as they are the ones that will make it successful and profitable, if they are satisfied, by spreading word of any good service or product they have purchased.
Very good Jade. I like that you have recognised that marketing is definitely not about selling and that in fact, for a business to really succeed, they actually need to focus on satisfying the needs of their customers. Tell me, what do you think are good ways in which a local bakery could ensure that the customer seeks them out? (Could you think of a local bakery that is doing this well?)
marketing is usually long term oriented reforms,that brings about customer relationships by delivering superior customer value and satisfaction; thereby making profits on the otherside.
marketing comprises everything that has to do with getting product to the potential customers through sales, public relation,pricing, packaging and disrtibution
marketing is the social process by which individuals and groups obtain what they need and want through creatibg and exchanging products and value with others.it inovolves identifies, anticipates and satifies custmers requirments profitiable.
this is more based on marketin na it is more understandable
Marketing concentrate a lot on the customers needs and wants, and the demand for the product or service, than selling. It is the process of keeping consumers satisfied all the time, and it focuses on certain target market and making profit at the same time. Marketing creates a good relationship between you and your clients, to understand how consumers behave, rather than forcing them to buy your product.
Depicting from the video, my understanding of Marketing is now much clear than before. Having the idea that marketing is much like “selling” I now know that there are many steps involved before selling comes into place. Marketing is about knowing and identifying a need for a product or service that you are capable of providing and then creating it your aim to satisfy that need and making your target market aware thereof. It does not involve persuasion necessarily but more so the confidence of knowing that your product or service will indeed sell. Effective marketing is thus the key to a sucessful business and ensuring maximum profits.
Marketing is a management process that helps identifies potential customers and their needs. the aim is selling product to the right target market at a reasonable price while making the profit. effective communication is critical here to make sure that your business is doing better than the competition.
marketing , from what i understand, is the collective group of buyers who get targeted by sellers to buy certain products through advertising and promotion of these specific products with the aim of promoting the buyers satisfaction and ultimately gaining their trust 😉
what i learned is the difference between marketind and selling,how to use it in your business.I also learnt that marketing is about giving to the consumers and how it is distributed in business.Lastly marketing has a continuous cycle which will determine what will work or not work in your business………………….
I found the video interesrting for the fact that it clearly stated that there is a difference between marketing and selling, and that marketing is about giving to the consumers. When marketing the CVP rule should be followed.
The 1st step would be to observe… To see whats popular and whats not so popular. Thats a good starting point. Focus on whats not so important and figure out why thats the case. Compare it to the popular product and try to make adjustments.
marketing is used to satify the customer and keeping the customer, it is intergrated process in which the companies build the strong customer relationship and create value for their customers e.g customers senses some attachment and loyalty to the company.
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development.
It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.
Marketing is a way of selling and it focuses more on the idea of knowing what customers will like.promotion is the first principle of introducing a product and getting consumers to reccoment it to other people so it gets a good sell.
i take it that marketing, is an outcome of two groups working together, the buyers and sellers, without the buyers there is no selling and without sellers there is no buyers, but this includes communication, without communication and research then the sellers donot understand their market and the needs of their customers because inturn, in a market the sellers need feedback from buyers to know if their products satisfies their needs. and again for trust seller need to provide products that have been evaluated and that they know is of good quality to gain trust and a good reputation of the product, so it could be an ongoing product.
Marketing is the doing of activities in making sure that you’re continuing to meet the needs of your customers and getting value in return. Marketing is usually focused on one product or service. Marketing activities include market research, to find out what groups of customers exist, what their needs are, which of those needs you can meet, how you should meet them, etc. marketing also includes analyzing the competition, positioning your new product and pricing your products and services.